DECK Overview — StockExplainer

+774%

+24.2% per year

Past performance does not guarantee future results. The data presented is indicative and may not be updated in real-time.

Country US

Exchange NYSE

Industry Apparel - Footwear & Accessories

Sector Consumer Cyclical

Market Cap $31.57B

CEO Mr. Stefano Caroti

Deckers Outdoor Corporation is a company that makes and sells shoes, clothing, and accessories for everyday use and outdoor activities. They are known for popular brands like UGG, which offers cozy boots, and Hoka, which makes shoes for runners. You can find their products in stores, online, and in their own shops around the world. Founded in 1973 and based in California, Deckers focuses on providing comfortable and stylish options for all kinds of lifestyles.

Streams of revenue

UGG Wholesale Segment: 56%

Hoka Brand Segment: 40%

Other Wholesale Segment: 3%

Teva Wholesale Segment: 1%

Sanuk Wholesale Segment: 0%

Geographic Distribution

Non-US: 100%

Core Products

👢

UGG Boots Sheepskin boots

🩴

Teva Sandals Outdoor sandals

🥿

Sanuk Footwear Casual shoes

👡

Koolaburra by UGG Affordable boots

👟

HOKA Running Shoes Performance footwear

Business Type

Business to Consumer

Competitive Advantages

🌟

Strong Brand Equity Deckers' premium brands like UGG and Hoka are widely recognized and trusted, allowing for strong customer loyalty and pricing power.

🛍️

Diverse Product Portfolio The company offers a wide range of footwear and apparel for various activities, catering to different consumer segments and reducing dependency on a single brand.

🌍

Global Distribution Network Deckers has established a robust international presence that enables it to reach diverse markets and mitigate regional economic fluctuations.

🛒

Direct-to-Consumer Sales Channel With its own retail stores and e-commerce platforms, Deckers can capture higher margins and gain valuable consumer insights.

🚀

Innovation in Performance Footwear Through brands like Hoka, Deckers emphasizes performance innovation, catering to the growing demand for specialized athletic footwear.

Key Business Risks

📉

Economic Downturns Economic challenges can reduce consumer spending on discretionary items like footwear and apparel.

📅

Seasonality of Demand Fluctuations in consumer demand based on seasons can lead to inventory imbalances and financial instability.

🛡️

Brand Reputation Risks Negative publicity or product recalls can harm brand image and consumer trust, affecting sales.

🔗

Supply Chain Disruptions Potential interruptions in the supply chain can impact product availability and increase costs.

🏁

Competition and Market Saturation Intense competition and market saturation may pressure prices and margins, impacting profitability.

Meeting Expectations

9 /10

Higher values indicate better execution and credibility

Business Overview

Performance Analysis

Stock Price

Performance Analysis

Stock Price